Revenue Simulator Scenario: Raise Prices with Confidence

Scenario

Carla runs a yoga studio in Portland and has been thinking about raising prices, but she’s nervous — what if it backfires and clients leave? She doesn’t need to act yet, but she wants to understand the ripple effect: how much more revenue she could make, how many clients she might lose, and whether it’s worth it. Before making any decisions, she wants a clear, data-backed picture of what would actually happen if she made the change.

Simulation Implementation

1. Opens Revenue Simulator
   Carla logs into her FitGrid dashboard and clicks on the “Revenue Simulator” tab inside the Business Performance Suite.
   
2. View Current Pricing Breakdown
   She sees a list of her current pricing options, including:
   1. Plan names (e.g., Unlimited Monthly, 10-Class Pack)
   2. Number of clients on each
   3. Visits per client
   4. Revenue per plan‍
3. Select the Plan She’s Considering Changing
   She clicks into her Unlimited Monthly Plan ($129/month), which has 85 clients.‍
4. Adjust the Price in the Simulator‍
   She increases the price from $129 to $139 by typing in the new price.‍
5. Estimate Churn Risk
   FitGrid prompts her to select a projected churn impact. Carla chooses “Low churn (2–3%)”, which is recommended based on industry benchmarks for a $10 increase
6. ‍Review Projected Outcomes‍
   

Make an Informed Decision
Now Carla sees that even with moderate churn, she’d still likely make more money — and if churn is low, she could add $5,000+/year in profit. No guesswork, no spreadsheets — just clear, actionable insight.

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